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A Seminar on green marketing and its role in protecting the environment

      Within the cultural season in ERC, Dr. Maha Abdel Karim Hammoud Al-Rawi from the Department of Computer Science present a seminar entitled: "Green marketing and its role in protecting the environment.", on Wednesday, 5th May 2015, which is attended by researchers of the center and a number of students. The lecture showed that the adoption of the philosophy of green marketing by business organizations, will achieve leadership and competitive advantage, and put them on the top of the pyramid in the competitive field of business. That green marketing is broader than just a process or activity aims to achieve a profit for the organization, but to expand the concept of the integration of the environmental dimensions of thinking and the marketing activities of the organization.